PWA as a collaborative network aspires to impact and boost favorable economic development and growth within Africa.  In the years to come. It will mobilize to generate equity support for new entrepreneurial, and upskill development-focused initiatives. This is an opportunity to position brand Africa to penetrate multiple markets, simultaneously developing  PWA into a “power” brand. Ultimately this will create possibilities in new and untapped markets.

The domestic benefit is that West African businesses and organizations participating, will be aligned to be seen, cultivate  interest and resources.

PWA will build the revenues  needed to  be self-sustaining in the advocacy for fairness among the small businesses and producing companies. Moreover, overall community will gain significant benefits associated with the increased demand and sales for products and services as a result . There will also be gain by the regions’ travel and tourism divisions

Value

PWA as a collaborative network aspires to impact and boost favorable economic development and growth within Africa.  In the years to come. It will mobilize to generate equity support for new entrepreneurial, and upskill development-focused initiatives. This is an opportunity to position brand Africa to penetrate multiple markets, simultaneously developing  PWA into a “power” brand. Ultimately this will create possibilities in new and untapped markets.

 The domestic benefit is that West African businesses and organizations participating, will be aligned to be seen, cultivate  interest and resources.

PWA will build the revenues  needed to  be self-sustaining in the advocacy for fairness among the small businesses and producing companies. Moreover, overall community will gain significant benefits associated with the increased demand and sales for products and services as a result . There will also be gain by the regions’ travel and tourism divisions.

 

Access

Support is needed to promote the PWA as a newer concept in the West African region by building equity for sustainability.  This combined with access to development, resources and other technologies changes the status quo in the chosen area of implementation. The initiative would be stemmed from Gambia. Upon successful implementation the project will be culled to the global marketplace. Stakeholders that would be involved with the project implementation are –

  • PWA
  • WPAC
  • African  people
  • The Gambia extended surrounding Regions
  • The West Africa’s Business, Tourism and Trade sectors
  • Political Representatives
  • The international business community
  • Related Organizations

 

 VISION

An empowered and united Africa, PWA is becoming a respected voice in international African affairs via coordinated African-focused agenda.

The cultivating and presenting of cross regionally fused business, social and economic development, empowerment programs, the creating of new pipeline and projects that promote growth and sustainability

 
 
 

A Message from the Founder

My personal beliefs which founded and guides the Promote West Africa (PWA) activities are motivated by the embracement of philanthropy that deals with symptoms rather than causes.

Our PWA activities will open the door to new possibilities for connectivity and exchanges, given the diverse interests of its directors this goal is possible..

As doers, over time, collectively we will operate with a focused set of priorities and strive to make an impact and contribution within that self-constrained focus toward West Africa. These priorities will likely change and evolve, maintaining discipline and narrowing our set of focused areas will be a necessary challenge.

As a global citizen, I value human rights, individual liberty, and objectivism.

I am deeply troubled by the perpetual societal ignorance, especially about people of color and Africa. This is a reality that impacts the fundamental development of the related diasporas.

I am an advocate for the upliftment of individual freedom, equal opportunity and believe PWA should stress the importance of individual accountability for action or inaction.

A Wholistic approach engaging tactical thinking and the fact that PWA is both a U.S. and West African-based organization should not prevent it from defining its role in a global context, rather it should amplify it, and be accomplished without compromising our standards of practice.

I believe that by way of  PWA we can institute an articulated and efficient public/private dialogue that will input concretized measures across sectors and allow for a swift move towards implementing solutions on the ground.

We will be a part of the process for mobilizing cohesion, growth, and sustainability.

I look forward with anticipation to the evolution of PWA.

Antoinette Pitcan

Founder//Executive Director

Promote West Africa (PWA